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Dec 30

Winning the Reputation Game: Creating Stakeholder Value and

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 9.98 MB

Downloadable formats: PDF

Thus from a corporate perspective the image of an organisation impacts on its marketing (Friend, 1993). With vast experience in sales, marketing, business development, and product management, iMPR has the insight, knowledge and industry know-how to take your company to the next level. Public relations specialists create favorable attitudes among various organizations, interest groups, and the public through effective communication. Build a media database: Start with a media database that includes business publications, blogs, and trade publications in relevant vertical markets.

Pages: 280

Publisher: The MIT Press; 1 edition (April 22, 2016)

ISBN: 0262034468

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