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Jan 02

Strategic Public Relations Counseling: Models from the

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 6.85 MB

Downloadable formats: PDF

In order to achieve the goal, the public relations specialist crafts persuasive messages and implements key communication tactics while monitoring progress and fine tuning as necessary. The curriculum emphasizes the skills and competencies needed for careers in fashion promotion, retailing, merchandising, and management. The account executive manages the account services department, assesses the need for advertising, and, in advertising agencies, maintains the accounts of clients.

Pages: 376

Publisher: Longman Group United Kingdom (May 1987)

ISBN: 0582285291

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