Jan 02

Promoting and Marketing Events: Theory and Practice

Format: Paperback

Language: English

Format: PDF / Kindle / ePub

Size: 11.04 MB

Downloadable formats: PDF

Are you getting the most out of your marketing, public relations and sales to drive new business? Thus, an advertising plan for one product might be very different than that for another product. Day to day, PR pros look for opportunities to deliver appropriate messages to their audiences. Personal selling also is likely to be crucial in B2B contexts when direct interaction with upper-level management is required to secure an important sale�and often when intense price negotiations occur before the sale is made.

Pages: 280

Publisher: Routledge (May 5, 2013)

ISBN: 041566733X

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