Jan 06

Between two worlds;: Policy, press, and public opinion in

Format: Paperback

Language: English

Format: PDF / Kindle / ePub

Size: 7.07 MB

Downloadable formats: PDF

Unsought goods are those products or services that consumers are not readily aware of or do not normally consider buying. As a public relations specialist, it’s your job to cultivate and maintain close and productive relationships with journalists, bloggers and opinion leaders. Provides direct marketers with news and hands-on, how-to advice on all aspects of direct response media, including direct mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, and fulfillment strategies.

Pages: 0

Publisher: Published for the Council on Foreign Relations

ISBN: B0006D8F7Q

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