Commercial Due Diligence: The Key to Understanding Value in by Peter Howson

By Peter Howson

Commercial Due Diligence (CDD) is ready telling the variation among greater companies and bad companies, that's why this e-book is a mix of enterprise process, advertising research and marketplace study. besides the fact that CDD isn't concerning the bland program of analytical concepts, it truly is approximately knowing how companies and markets paintings and what's particularly vital for earnings and growth.

Commercial Due Diligence is written through anyone with over 25 years' adventure of sensible strategic research who still has a robust educational grounding. For the 1st time here's a booklet that bargains with the necessities of strategic research with the practitioner's eye. when you are within the company of formulating corporation approach, and also you are looking to see how one can follow the theories and comprehend in sensible phrases what works, whilst, and what can get it wrong, this is often the booklet for you.

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