E-Publishing-Management (German Edition) by Thilo Büsching,Gabriele Goderbauer-Marchner,Sandra

By Thilo Büsching,Gabriele Goderbauer-Marchner,Sandra Roth,Bernhard Glasauer

Thilo Büsching und Gabriele Goderbauer-Marchner analysieren sowohl wissenschaftlich fundiert als auch praxisorientiert, wie E-Publishing-Produkte entwickelt, realisiert und vermarktet werden. Das Spektrum reicht von innovativen Geschäfts- und Erlösmodellen über klassische Content-Formate bis hin zu E-Books, Web-TV, Apps und Social Media. Dabei werden auch spezielle, übergreifende Aspekte wie die Entwicklung des Content-Marktes, journalistische Darstellungsformen, Produktspezifika und das User-Experience-Management berücksichtigt. Die Medien-Professoren erklären E-Publishing-Management leicht verständlich, präzise und profund für Lehrende wie Lernende, für Anwender wie für Digital-Media-Projektmanager – kurz: ein Lehrbuch, das konkrete Medienkompetenzen vermittelt.

Der Inhalt

Einleitung - Definition von E-Publishing - A. Markt: Markt-Entwicklung - Der Publishing-Markt im Wandel, Entwicklung und Wandel des Nutzerverhaltens - die neue Interaktivität, Die Entwicklung der Anbieter im Zeitungs- und Buchmarkt - B. Ökonomische Grundlagen: Geschäftsmodelle, Produktspezifika, User-Experience-Management - C. content material- und Format-Management: Content-Beschaffung im Zeitalter von net 2.0, Journalistische Darstellungsformen, Für Crossmedia-Produkte kreativ texten, E-Books, Web-TV, Audio-Formate - E-Publishing im Bereich Audio, Social Media als Kommunikations-, Informations- und Werbekanal, Klassische, on-line- und Crossmedia-PR, Apps verstehen


gestalten, Qualitätssicherung auf der Mikro-, Meso- und Makroebene

Die Zielgruppen

· Studierende und Dozenten der Medien- und Kommunikationswissenschaften und des Journalismus

· Alle, die einen ersten Überblick über den Markt und die verschiedenen Formate des E-Publishing erhalten möchten

Die Autoren

Thilo Büsching ist Professor für digitale Medienwirtschaft an der Hochschule Würzburg-Schweinfurt. Sein Arbeitsschwerpunkt ist das leading edge E-Publishing-, E-Commerce- und E-Marketing-Management. Gabriele Goderbauer-Marchner, Professorin für Print- und Onlinejournalismus an der Universität der Bundeswehr München, arbeitet und forscht vor allem zu Qualität in den Medien.

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Within this article, award-winning pupil and leader-coach Charles Stoner meets rising leaders the place they're and concentrate on the problems which are so much problematical for them. From the advance of management abilities to the perform and alertness of profitable strategies, Stoner bargains instruments, principles, and evidence-based suggestion to those up-and-coming leaders in an necessary textual content that's direct, pragmatic, and action-oriented.

Major issues contain: Recognition, improvement, and perform of organizational management talents. bettering interpersonal dynamics and relationships. Organizational politics and interpersonal effect, creativity and innovation, negotiation and clash solution. dealing with challenge occasions; successfully using different skills and personalities. creation to significant management and interpersonal improvement strategies. Case studies.

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Drawing on his occupation either inside of enterprises and as a veteran advisor, Al Watts offers an easy strategy to remodel “business as traditional” into enterprise at its top. concentrating on integrity, and 4 integrity demanding situations that the majority companies face, he poses useful questions and provides severe rules to aid consultant these intending to be powerful leaders. Watts’ name to redefine integrity breathes new existence into company as we all know it and leaves readers with the instruments to effectively navigate in the course of the tough waters ahead.

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Use your subsequent three-day weekend to enhance worthwhile Lean Six Sigma skills

With the combination of Lean and 6 Sigma, companies have a powerful software within the unending force to carry most fulfilling carrier and items. yet you don’t must be a Black Belt to construct caliber and potency into all parts of your operation; you simply desire The McGraw-Hill 36-Hour direction: Lean Six Sigma.

Sheila Shaffie and Shahbaz Shahbazi, major Six Sigma specialists and running shoes, positioned you at the quick music to Lean Six Sigma services. that includes a close evaluate of Lean and 6 Sigma methodologies and case stories that display tips to include those ideas, this advisor will train you ways to:

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