Capital Intentions: Female Proprietors in San Francisco, by Edith Sparks

By Edith Sparks

overdue nineteenth-century San Francisco used to be an ethnically diversified yet male-dominated society bustling from a rowdy gold rush, earthquakes, and explosive financial development. inside this booming industry, a few girls stepped past their roles as better halves, caregivers, and homemakers to begin companies that mixed relatives matters with money-making actions. Edith Sparks lines the studies of those girls marketers, exploring who they have been, why they began companies, how they attracted buyers and controlled funds, and the way they handled failure.

Using a special pattern of financial ruin files, credits reviews, ads, urban directories, census reviews, and different resources, Sparks argues that girls have been aggressive, fiscal actors, strategizing how top to capitalize on their abilities on the market. Their boardinghouses, eating places, saloons, attractiveness retailers, laundries, and clothes shops dotted the city's panorama. via the early 20th century, notwithstanding, technological advances, new personal tastes for name-brand items, and pageant from large-scale shops constricted possibilities for girls marketers even as that new possibilities for ladies with households drew them into different occupations. Sparks's research demonstrates that those businesswomen have been in detail tied to the fortunes of the town over its first seventy years.

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