Buying and Selling Information: A Guide for Information by Michael L. Gruenberg

By Michael L. Gruenberg

either side of the negotiating desk are represented during this sensible and much-needed advisor by way of Michael L. Gruenberg, a veteran of the digital info box. With over 30 years promoting details to libraries of every kind and sizes, Gruenberg’s time-tested assistance, ideas, and techniques come jointly in a must-read consultant for revenues pros and their library consumers alike. The author’s own tales are geared to aiding salespeople and librarians comprehend what the “other man” is grappling with on the way to in attaining the very best end result for everybody. His hard-won insights and data make clear the significance of relationships, a few harsh realities of the enterprise global, and the “music” of the revenues experience.

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