By David Noonan
It is straightforward to be beaten via the sheer quantity of commercial books flooding the marketplace this day. much more daunting is the duty of weeding via them to discover the "golden nugget" of knowledge inside of. In Aesop and the CEO, David Noonan has simplified the method by means of supplying this well-researched primer of the main crucial suggestion from the best company books ever written. extra, in a shrewdpermanent melding of recent enterprise feel and historic knowledge, he has used the animal-based tales of Aesop as springboards to release those 50 classes. either interesting and informative, Aesop and the CEO comprises recommendation from recognized leaders akin to invoice Gates, Sam Walton, Donald Trump, and Lee Iacocca. the quick, easy-to-read vignettes hide each element of company lifestyles: negotiations, hiring and firing, mergers and acquisitions, advertising and revenues, and daily management.
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