A View from Beneath the Dancing Elephant: Rediscovering by Peter E. Greulich,David Kassin Fried

By Peter E. Greulich,David Kassin Fried

Many IBMers see Louis V. Gerstner because the savior in their company—indeed, Gerstner sees himself that method. Who Says Elephants Can’t Dance? expresses this attitude really good. What Gerstner by no means discovered is that a lot of his good fortune got here from unintentionally tapping into an eighty-year-old tradition that he by no means understood. IBM’s founders, the Watsons, created this tradition within the 1910s, after which codified it within the Fifties with the production of 3 easy ideals: recognize, provider and Excellence.

But today’s IBM has misplaced its tradition, its structure and its manner. absolutely a century-old company is greater than its founding phrases; yet nice leaders don't search to abolish a people’s structure, particularly they search a go back to its unique intent.

This ebook captures how that modify occurred—a view from underneath the dancing elephant.

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